Press kit

The mark, the words, the facts.

Everything needed to write about SoloINC or put its mark on a page, with the rules that keep it recognizable. Facts only; no person is named, and no number that is not on this site.

The mark

The mark is the map.

One filled square, the Human, at the head of a road of outlined squares, the agents. Drawn on a 64-unit grid. The filled square takes the accent only when the Desk has something waiting.

Mark

The SoloINC mark: one filled square at the head of a road of three outlined squares

soloinc-mark.svg · on the dark ground

Mark, inverse

The SoloINC mark on a light ground

soloinc-mark-inverse.svg · on a light ground

Desk waiting

The SoloINC mark with the filled square in the accent color, the state that means the Desk has an item waiting

soloinc-mark-state-desk.svg · the state variant, used only in the product

Small

The small SoloINC mark: two squares on a road, for sizes under 24 pixels

soloinc-mark-small.svg · two boxes on a road, for favicons and anything under 24 pixels

Wordmark

The SoloINC wordmark

soloinc-wordmark.svg · Solo at weight 500 in ink, INC in capitals at weight 800 in the accent, tracking minus three percent; the I of INC is the filled square. The graphic letters it INC; the sentence writes it SoloINC. Text converted to paths; needs no font. The -inline files carry currentColor and var(--accent) for pasting into a page.

Lockups

The SoloINC horizontal lockup: the mark beside the wordmark

The SoloINC stacked lockup: the mark above the wordmark

soloinc-lockup-horizontal.svg · soloinc-lockup-stacked.svg

The palette

The console's own tokens.

Dark first. One accent. No gradients, no illustration, no stock: the product is the picture. The site and the console share these values so they read as one thing.

The light theme mirrors them: ground #f2f6f6, panel #ffffff, line #d5dcdd, ink #171b1f, dim #4f565c, accent #007980.

Ink · #ebeff2

Ground · #0c1313

Panel · #161f1f

Line · #3e4a4b

Dim · #abb2b8

Accent · #00c3cb · state on the map, and the Inc of the wordmark

Type

Three faces, all open.

Self-hosted on this site. All three are under the SIL Open Font License.

Archivo

Display. Headlines, the wordmark, the H1. Wide and heavy.

Inter

Body. Everything you read at length.

JetBrains Mono 0123456789

Numbers, paths, codes. Tabular figures, so columns line up.

Boilerplate

Three lengths, ready to paste.

Press: support@soloinc.ai. A person reads it.

50 words

SoloINC is the console where one human runs a company of agents: pipelines, a Desk for every decision, and the operating system's sandbox under every run. A Windows and macOS install, with Desk and Team apps on Android. Core is free; Pro is a key. Made by 8086 LLC.

100 words

SoloINC is the console where one human runs a company of agents. A company is a map: cells for the businesses and departments, pipelines under each, an agent answering for every stage. Every decision needing a person reaches one Desk as a memo, with the documents the stages wrote. Every run is inside the operating system's sandbox; spending, signing, publishing and contacting a person stay with the human. It installs on a Mac or Windows PC you own and runs on a Claude Code seat, a provider key or a local engine. Core is free; Pro is a key. Made by 8086 LLC.

250 words

SoloINC is the console where one human runs a company of agents, made by 8086 LLC, which runs its own companies on it.

A company is a map. At the top are the cells: the businesses you run and the departments that serve them. Under each cell are pipelines, lines of stages that a release, a ticket or a candidate moves along. Each stage is worked by an agent on your own machine, and the map draws exactly what the pipeline's file says. Seven lenses ask seven questions of the same map: Flow, Work, People, Capacity, Risk, Time and Governance.

Every decision that needs a person reaches one Desk, as a memo in the professional form of its domain, with the documents the stages wrote. Nothing before the Desk asks the human. The acts an agent may never take, spending, signing, publishing, contacting a person, are held by the operating system's sandbox rather than by a prompt, and kill switches stop an agent, a stage, a pipeline, a cell or everything.

SoloINC installs on macOS and Windows, with Desk and Team apps on Android. Workloads run on a Claude Code seat, or on SoloINC's own native runtime with a provider key or a local engine; metered providers wait behind a switch. Every action is on the record. Core is free. Pro is a signed key, verified offline, with a 14-day trial.

The words

Write it SoloINC.

One word, two capitals: SoloINC, in a sentence and in the graphic alike. Never Solo Inc, Soloinc or SOLOINC. Lowercase soloinc only for the domain, the command, the package and the repository. The vendor is 8086 LLC. The product is "the console" inside the product.

WordMeans
the HumanThe one person at the top. Never founder, owner, admin or user. In the product it is the title of the human's own seat.
CellA business or a department on the map. Cells have pipelines. Not organization, not tenant, not team.
PipelineA line of stages an item moves along, declared in one file.
StageOne box on a pipeline: a question, the evidence it expects, the workload that runs it, and a gate.
WorkloadA scheduled run of an agent under a sandbox, with its budget, its turn cap and its record.
DeskWhere every decision that needs a person waits, as a memo. Capital D. Never anyone's desk: just the Desk.
Managing AgentThe Pro seat that briefs the Human daily and keeps the pipelines moving. Never CEO, never a personal name.

Download

The cards and the icons.

The link preview card: the lockup, the headline and a rendered mapog-image.png · 1200 × 630 · link previews
The X profile headerx-header-1500x500.png
The LinkedIn company bannerlinkedin-banner-1584x396.png
The GitHub social previewgithub-social-preview.png

The app icon on its tile

icon-512.png, icon-192.png, favicon.svg · the mark on its tile at 128, 64 and 32
The Play Store feature graphicplay-feature-graphic-1024x500.png

The files.

SVG, so they scale to anything. The zip is generated by brand/generate-assets.py and carries the rasters too: favicons, the social image, the store icons. Until it is published, the files listed here are the kit. Screenshots of the console are below the list.

press-kit.zip

What not to do

Leave it alone and it works.

  • Do not recolor the mark. Ink on the dark ground, or the inverse file on a light one. The accent square is a product state, not a style.
  • Do not rotate, skew, outline, shadow or put a gradient behind it.
  • Do not set the wordmark in another face, or retype it. Use the SVG; the I is a square on purpose.
  • Do not set INC in any color but the accent, or Solo in anything but ink; the whole wordmark in one color only in the mono files.
  • Do not crowd it. Clear space on every side equal to the filled square's width. Minimum size 16 pixels for the mark, 24 for the small mark's parent, 80 for the wordmark.
  • Do not write Solo Inc or Soloinc, or use "the SoloINC" as a noun for the company. The company is 8086 LLC.
  • Do not name a person. The one at the top is the Human, and the product's agents are titles, not names.
  • Do not quote a number that is not on this site, and do not describe SoloINC as open source. It is not; Core is free to use.
  • Do not put the mark next to sparkles, robots or brains.